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The map layout is Liverpool centric, with the largest central zone depicting the city center and around this, the area most people from your survey consider as ‘Liverpool’. The next zone is the remainder of Merseyside, which have a sufficiently strong local identity to dominate perceptions in these areas, for example Wirral,Southport and St. Helens. Surrounding Merseyside is the 5 counties which make up the North West region, around which is wrapped England and the home countries. Our Liverpool centric map works suprisingly well in allowing us to distort Britain for our purposes but still allowing it to be immediately recognizable in overall shape.
Outside Britain the rest of the world is arranged in accordance with the direction to the countries from Liverpool, with ocean areas much contracted. This allows for us to maximize the potential space to display Liverpool’s international connections while preserving a reasonable geographic legibility to the presentation.
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